As the UK’s only venomous snake adders are often misunderstood. ARC has teamed up with television presenters, and ARC patrons, Chris Packham and Iolo Williams to create a new fun and informative animated adder guide to help tell the real story of this elusive and endangered reptile.

The adder is facing severe challenges in Britain, it is already thought to have gone extinct in some counties of England and is declining rapidly in Wales and Scotland. ARC is working locally and nationally, and in conjunction with partners, to try to turn around these declines. Please help us to save the adder by learning how to stay safe, helping others to understand why adders should be protected and by sending in your adder records to the Record Pool.

In ARC’s Adder Guide, Adam the Adder (voiced by Iolo) tells us some Awesome Adder Facts, when and where you might see an adder and Top Tips to keep people, pets and adders safe. Remember. Keep calm, no harm and #ThinkZigzag!

In English:

In Welsh:

The ARC Adder Guide is produced by Amphibian and Reptile Conservation through our Connecting the Dragons project. Funded by the National Lottery Heritage Fund and supported by The RS Macdonald Charitable Trust. The animation is by Tim Gent and storyboarding by Bethany Powell (210 hours work!). The character and leaflet designed is by Lydia Harris a student at University of South Wales.

The risk of being bitten by an adder is very low, and when it does occur there is effective treatment. Yet understandably many people have questions about the incidence of adder bite, how to treat it, and how to prevent it. In addition people often enquire about the risk of adder bites to dogs. We have created a detailed advice page with facts about adder bites and answers to frequently asked questions.

ARC has also created a Free Adder Photo Library offering online access to a selection of beautiful adder photos, as part of our efforts to try and protect the welfare of this sensitive species by reducing disturbance.

Download our free Adam the Adder poster and leaflet (in English and Welsh) and help spread the word!

Adam the Adder A4 Poster


Adam the Adder A5 Leaflet


Funded by: