As part of the International Year of Biodiversity 2010, Amphibian and Reptile Conservation highlighted the recent declines of reptiles globally, and celebrated the importance of native species to our lives and culture. The “Sliding Scales” campaign brought together the many aspects of ARCs work to promote the conservation of snakes.

Snakes often have a bad reputation in the eyes of the public. They are known as being sly and dangerous and have suffered widespread persecution. In fact, snakes are shy, secretive creatures and are more fascinating than they might first appear. In the last few decades, snake populations in this country have suffered massive declines due to habitat loss and persecution. Over the year ARC attempted to rectify negative perceptions and increase awareness of snake conservation issues.

 Find out more about the Sliding Scales Campaign